Stage 1: The Crucible
Shape your startup vision story, then test to see if your idea really is gold.
Overview
Purpose
Develop a startup business story that inspires others, now and in the future.
Objectives​
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Clarify your business vision.
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Test your startup vision on others.
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Review your startup vision, then either:
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Continue as it is.
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Refine it.
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Find another idea.
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Result
A compelling business vision you can share and refine as you build your business.
Describe Your Business Vision
Describe your business vision in a way that inspires. This will be critical if you want the support of others, especially funding providers.
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Your vision story should:
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Describe a clear vision of the future.
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Inspire other people.
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Refine your thinking.
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Be a guiding story for you.
Click button and select Category
"Story"
Test Your Business Vision
Review Feedback
Collate the feedback on your business vision, and how you tell the story about it.
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List the good, the bad and the indifferent.
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What does their feedback tell you?
Rework Your Vision, If Needed
From the feedback you've received, is there anything you can do to improve your business vision, or your business idea?
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Refine your idea, vision, and story.
If your changes are major, go back and test your vision story again.
Is Your Business Vision Golden?
Make a conscious decision about your business vision and story.
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If your vision story hasn't been well received by your audience, decide if the story is badly told, or if your business idea is just not strong enough to invest time and money in.
Quitting now leaves you ample energy to try something else.
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If you choose to commit, go to Blueprint, the next Framework stage, where you design your business based on your vision.