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The Crucible Preview

Shape your business idea into a vision story, then test to see if it really is gold.

Overview

Purpose

Develop a vision story to share with others, now and in the future.

Objectives​

  • Clarify your idea and business vision.

  • Test your vision story on others.

  • Review your vision story, then either:

    • Continue as it is

    • Refine it

    • Find another idea

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Result

A compelling vision you can share and refine as you build your business.

Create a Vision Story

Describe your business vision in a way that others can understand. This will be critical if you want the support of others, especially funding providers.

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Your story should:

  • Describe a clear vision of the future.

  • Inspire other people.

  • Refine your thinking.

  • Be a guiding story for you.

Click button and select Category

"Story"

Test Your Vision

Test your vision on others. It'll help you get better at relating your vision story.

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Encourage honest feedback. Ask for strengths and weaknesses in your idea and story.

 

Record all comments.

Review Feedback

Collate the feedback on your vision, and how you relate the story about it.

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List the good, the bad and the indifferent.

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What does their feedback tell you? 

Rework If Needed

From the feedback you've received, is there anything you can do to improve your vision story, or your business idea?

 

Refine your story.

 

If your changes are major, go back and test your story again.

Is Your Idea Gold?

Make a conscious decision about your vision and story. 

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If your story hasn't been well received by your audience, decide if the story is badly told, or if your business idea is just not strong enough to invest your time and money in.

 

Quitting now leaves you ample energy to try something else.

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If you're ready to commit, go to Blueprint, the next Framework stage, where you design your business based on your vision.

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