top of page

Stage 1:
Startup Vision

To you, your idea and how that converts to a business are obvious! 
In business, you have to be able to convince others that your vision is both obvious and likely to succeed.

Overview

Purpose

Describe your new business idea as a vision story that inspires others.

​​

  1. Clarify your business idea.

  2. Test your vision on others.

  3. Review, then either:

    1. Progress as is

    2. Refine

    3. Find another idea.

​​​​​​​

Objectives

​Result

A compelling startup vision you can hold as your guiding light, and share to enthuse and motivate others as you develop your business. 

Describe Your Vision

Describe your business idea in a way that inspires others,

​

Tell your idea as a story that:

  • Describes a clear vision of the future.

  • Inspires other people.

  • Refines your thinking.

  • Acts as a guiding vision for you.

Click button and select Category

"Story"

Test Your Vision

Test your startup vision on others. Practice inspiring them with your vision.

​

Encourage honest feedback. Ask for strengths and weaknesses in your idea and vision.

 

Record all comments.

Rework Your Vision

From the feedback you've received, is there anything you can do to improve your vision or business idea?

​

Refine your idea, vision, and how you tell the story.

 

If your changes are major, go back and test your story again.

Decide: Is Your Business Idea Golden?

Make a conscious decision about your business idea, vision, and story. 

​

How has your vision gone down?

​

If it hasn't been well received by your audience, decide if the story is badly told, or if your idea is just not strong enough to invest time and money in.

​

If you choose to commit, go to Business Plan, the next Framework stage, where you design a business based on your vision.

​

Quitting now is not a failure, it's an opportunity to try something else while you still have energy and resources to spare.

Turn your startup vision into reality:

bottom of page