Essential to the success of a startup business is the ability to learn as you go along. Some call it the Scientific Method, others the Deming Cycle or the Agile method but it's the mindset that's the key, not the language.

In my own business, I experimented with paid advertising to promote www.startuptoolshed.com and found that lots of people were attracted by the ad and came to the site but nobody stayed. It resulted in a complete revamp of the site to make it a more effective marketing tool and to demonstrate value to potential subscribers.

The relaunched, version 2 of the website is now live, thanks to, as Kiwi's are apt to say, 'eating my own dogfood'!